In a move which could prove we have now attained optimum Millennial, Vice is debuting another Snapchat matchmaking tv show backed by complement and managed by Action Bronson. Set aside a second to let all those buzzy words and brand names set in.
The weekly, 8-episode show is called Hungry Hearts featuring lpop over to gay men website sites happening dates being designed by Bronson himself. Over the course of the mini-series, the chef-turned-rapper will bend his matchmaker muscle tissue as he curates times, provides play-by-play discourse on every getaway, and forecasts whether or not the would-be lovebirds get to the next day.
Hungry Hearts isn’t Bronson’s first tv series for Vice. His indulgent internet show for Munchies – F*ck, which is Delicious – is a bonafide hit that relocated to Viceland and will also be printing a cookbook considering quality recipes from the program. It ought to come as no surprise to followers that his dates for Hungry Hearts will also feature a lot of delicious consumes.
The latest collection premiered entirely on Vice’s Snapchat find channel on Wednesday, August 30. The news business conveyed exhilaration at the possible opportunity to be involved in this new style Snapchat is providing to publishers and creators.
“Vice and Snap have seen a phenomenal lasting collaboration,” said Sterling Proffer, svp and mind of company strategy and development for Vice Media. “We’ve been a Discover partner from time one, and launching this tv show is still another means we have been checking out brand-new, imaginative platforms together.”
“the existing enthusiasts on Snapchat, and almost everywhere otherwise for that matter, love Action Bronson,” Proffer proceeded. “causeing this to be show was actually a powerful way to increase all of our get to throughout the platform and bring much more folks into the fold. We liked the task to generate something unique for the concerts system.”
Fit has additionally shown enthusiasm for all the forward-thinking content creation collaboration.
“The Hungry Hearts content material can be so connected to what we should would at Match,” stated Ayesha Gilarde, complement’s CMO, “as a result it was an all-natural fit for all of our brand become an integral part of this tv series to connect with singles.”
Initial event performers prospective few Dean and Olivia, who struck right up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), to get familiar with one another over sammies from D’Angelo’s Sausage Truck. Examine an exclusive clip here, due to Billboard. Snapchat consumers can sign up to the show in the app.
In terms of whether this brand-new format be a success aided by the sought-after Millennial industry, the group behind Hungry Hearts features large expectations.
“enjoying very first dates is actually fun,” stated Proffer, “and watching such a thing with Action is actually entertaining. Atart exercising . food to the combine, while eliminate any cause to not view the tv series.”
